The Allrecipes Story

Allrecipes was launched in 1997 when a group of anthropology grad students at the University of Washington, who happened to have major cookie cravings, created as a way to discover and share their favorite cookie recipes. Realizing the potential of the internet to connect home cooks with shared interests and needs, a new way to share recipes was born. As the site gained popularity, it expanded beyond the cookie universe to include recipes of every kind.

Today, Allrecipes’ story continues to unfold because of its social, active and engaged community.

More than a million recipes later, Allrecipes is the world’s number one digital food brand with 18 websites, 16 mobile apps and 14 eBooks serving cooks in 23 countries and 12 languages. Home cooks trust that with Allrecipes they can discover and pass on their favorite food experiences, just like the site’s founders envisioned. Community members share recipes, photos, reviews, blogs and even recipe boxes.

Allrecipes’ trusted recipes are created, tested, rated and enjoyed by home cooks around the world, drawing in an average of 40 million global unique visitors each month. The fact that recipes are developed and rated by peers – rather than celebrity chefs – lets users know that they can trust Allrecipes to find a fast, Wednesday night family dinner idea or a recipe to experiment with on the weekend.

Below is a timeline of Allrecipes milestones:

Allrecipes History Diagram